When rideshare apps like Uber and Lyft first came on the scene, many people thought the traditional taxi was finished. After all, these apps offered fast bookings, digital payments, and driver ratings right from your phone. But fast forward a few years, and the story isn’t so simple.

While rideshares may dominate in big cities and college towns, taxis are still thriving in many places—especially in smaller communities, tourist destinations, and cities like St. Augustine. In fact, many people prefer calling a local taxi because it feels more personal, more reliable, and often, more affordable.

Unlike app-based drivers who may be new to the area or just working part-time, professional taxi drivers know the streets, shortcuts, and local landmarks. They’re often licensed, background-checked, and trained in customer service. Plus, you don’t need a smartphone or credit card to use a taxi. For seniors, visitors from other countries, or anyone who just wants to keep it simple, that makes a big difference.

And here’s something people forget: when surge pricing hits on apps—like during storms, holidays, or big events—taxis usually stick to flat or zone-based rates. That means you don’t pay double just because it’s busy. You know what you’re getting. You know what you’re paying.

In short, taxis may not be trendy, but they’re trusted—and that still matters.